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Tag: ROAS

Branded Content, Native Advertising

Measuring sponsored content

Sponsored content plays a vital role in the media mix. But often requires nuance in measuring it, determining its success and ROI to the campaign. To measure sponsored content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the sponsored content. Example of a sponsored content dashboard collecting data & insights.   Getting access to the data in real time means advertisers can adjust media mix… Continue reading

Ben Young
Ben Young
August 25, 2023
Analytics, Branded Content

Measuring custom content

Custom content is by definition custom and hard to put into a regular bucket. Yet it provides a vital role in any advertising campaign. The custom parts can be the home, or the hub, or help fill gaps in the media plan. To measure custom content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the custom content. Example of a custom content dashboard collecting data &… Continue reading

Ben Young
Ben Young
August 25, 2023
logos of some of the world's biggest brands
logos of some of the world's biggest brands
Commentary

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a few provisos I need to give. These are, level setting, branded content can easily drive business outcomes when you have effective measurement in place. If you don’t have that – you can and will lose money very… Continue reading

Ben Young
Ben Young
January 29, 2019