![wasted-ad-spend-image](/wp-content/uploads/2018/11/wasted-ad-spend-image.png)
![wasted-ad-spend-image](/wp-content/uploads/2018/11/wasted-ad-spend-image-900x540-c-default.png)
Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth
Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace. You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion dollars worth of the commodity. Vanished without a trace. Or that 800 million bushels of soybeans disappeared overnight. The Association for National Advertisers reports that only a quarter of all digital ads reach real people, and the… Continue reading