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Tag: real-time

Commentary

Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth

  Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace.   You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion dollars worth of the commodity. Vanished without a trace. Or that 800 million bushels of soybeans disappeared overnight.   The Association for National Advertisers reports that only a quarter of all digital ads reach real people, and the… Continue reading

Ben Young
Ben Young
November 16, 2018
Analytics

How to track & measure paid content with Nudge

So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking, measuring and optimizing your paid [native] content. Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a… Continue reading

Ben Young
Ben Young
December 8, 2015