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Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. ? This week is jam-packed, so save a few links, keep an eye on commentary from Darren Herman and datapoints of note. Oh and LinkedIn launched a newsletter tool? One big thing The piece that I dug the most this week is the Spotify tapping Viacom for content marketing on DigiDay. And for a number of… Continue reading
There will be a little bit of a hiatus for two weeks as I travel down under. One big thing I admire the cheekiness and creativity of Juan, remixing vines on YouTube, to continue making money from the content. Permissions here are a problem. But for an enterprising mind, there are lots of ways to pursue your passion, on your own terms. Most of us in this newsletter are in the industry weeds but it is pretty neat that… Continue reading
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #4 Programmatic Direct Native Advertising Over the last couple of years, digital advertising buyers have had… Continue reading
What is the difference between programmatic and native advertising? Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic. So, there is no difference, programmatic is a way to buy ads, and native is a kind of advertising. And that’s what people refer to when they… Continue reading
