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This Week in Native Ads 7/12
One big thing The concept of ‘creator-first’ strategies was mentioned in the new Twitter ArtHouse announcement. And it’s not the first time I’ve heard of this. Rather than focusing on the outlet, focus on the talent behind the content. With influencers, that is obvious and direct. For most other content brands create, it’s not. Is there a future where branded content creators are as in demand as hot TV directors? I’d say so. But not… Continue reading
