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Tag: native display

Programmatic vs Native Advertising

What is the difference between programmatic and native advertising?  Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic. So, there is no difference, programmatic is a way to buy ads, and native is a kind of advertising. And that’s what people refer to when they… Continue reading

Ben Young
Ben Young
January 18, 2016

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