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Tag: native advertising definition

Advertising that fits the form and function of the environment it exists in. This term is used to describe the evolution of interruptive digital ads to those that support and embrace the environment they are served in. In tandem dramatically increasing their effectiveness.

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead – what are Native Ads?  73% of marketers admit to being confused by it. Simply put, they are ads which are native to the platform they are displayed on. Instead of picking a one size fits… Continue reading

Willem Ockhuysen
Willem Ockhuysen
May 29, 2014