One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take but will keep focus on what actually works. Notable stories this week Mark Zuckerberg penned quite the long piece on privacy. It is worth reading, to get it straight from the source. ^ Unrelated but at… Continue reading
Before your snowy weekend here’s the latest in native and content. ❄️ One big thing Tim Cook called on the FTC to help tidy up the use of our data. “The Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled and sold their data from place to place, and giving users the power to delete their data on demand,… Continue reading
Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing. Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share with Indian video content creators. BuzzFeed covers on of the… Continue reading
