One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take… Continue reading
Before your snowy weekend here’s the latest in native and content. ❄️ One big thing Tim Cook called on the FTC to help tidy up the use of our data. “The Federal Trade… Continue reading
Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing. Notable stories this week Native still has (plenty) of room to grow. What… Continue reading
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