This Week in Native Ads

This Week in Native Ads 3/8

  One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take but will keep focus on what actually works.   Notable stories this week Mark Zuckerberg […] Read More

by , March 8, 2019

This Week in Native Ads

This Week in Native Ads 1/18

Before your snowy weekend here’s the latest in native and content. ❄️   One big thing Tim Cook called on the FTC to help tidy up the use of our data. “The Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled […] Read More

by , January 18, 2019

This Week in Native Ads

This Week in Native Ads 12/7

Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing.   Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share […] Read More

by , December 7, 2018