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Tag: martech

A guide to Content Marketing Analytics

Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing? What are the different types of content analytics? What considerations do you need to make when selecting content… Continue reading

Ben Young
Ben Young
August 5, 2021
Verizon Media CEO, K. Guru Gowrappan
Verizon Media CEO, K. Guru Gowrappan

This Week in Native Ads 4/26

It’s Jess taking over for Ben while he’s away in New Zealand! I’m the Brand and Sales Associate here at Nudge. You’ve probably heard from me in your inbox once (or a couple of times) before. When I’m not trying to tell you about the benefits of implementing Nudge, I’m thinking about my relationship with technology … read my latest thought piece here. Here are the stories that caught my attention this… Continue reading

Jessica Toib
Jessica Toib
April 26, 2019
Chart-Digital-ad-spend-increases-yoy
Chart-Digital-ad-spend-increases-yoy

This Week in Native Ads 11/16

One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth. The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour is going. It keeps them focused and on-track (as much as creatives hate filling them out). Brands should also adapt this same mindset. The reason being,… Continue reading

Ben Young
Ben Young
November 16, 2018