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Tag: martech

Verizon Media CEO, K. Guru Gowrappan
Verizon Media CEO, K. Guru Gowrappan

This Week in Native Ads 4/26

It’s Jess taking over for Ben while he’s away in New Zealand! I’m the Brand and Sales Associate here at Nudge. You’ve probably heard from me in your inbox once (or a couple of times) before. When I’m not trying to tell you about the benefits of implementing Nudge, I’m thinking about my relationship with technology … read my latest thought piece here. Here are the stories that caught my attention this… Continue reading

Jessica Toib
Jessica Toib
April 26, 2019
Chart-Digital-ad-spend-increases-yoy
Chart-Digital-ad-spend-increases-yoy

This Week in Native Ads 11/16

One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth. The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour is going. It keeps them focused and on-track (as much as creatives hate filling them out). Brands should also adapt this same mindset. The reason being,… Continue reading

Ben Young
Ben Young
November 16, 2018