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Tag: marketing roi

Marketing Analytics

Marketing analytics is a dynamic continuous feedback loop on how a company is performing in their market. It canvasses brand; commercial; market & performance. Marketers use Nudge to measure their marketing activities. What makes Nudge different is the ability to measure things that were prior unmeasurable, providing fresh metrics, which makes it easier to understand where air is leaking out of the system and where opportunities lye. Insights, benchmarks & conversions help shift the team from analysis to action faster. Continue reading

Ben Young
Ben Young
January 10, 2022
measuring marketing success
measuring marketing success

How to measure marketing ROI

Once you have established a succinct marketing strategy and objectives, establishing the return on investment is easier. You look at all your inputs, how much did you spend or invest in resources. Then look at the outputs. The proviso here, is often money is invested in a year but the return can be a multi-year payback. Which is often forgotten. That’s simple in principle. So how do you measure it? Often through a mix of measurement… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How to measure Content Marketing ROI

When Isaac Newton established the first law of motion, every action has an equal and opposite reaction, he probably didn’t have content marketing in mind. But it’s a useful thought to have in mind when thinking about return on investment.  Establishing ROI in three simple steps works like this: 1. You need to start with, what did we give the market, or what resources did we expend.  2. Identify to what end, what goals were you trying to… Continue reading

Ben Young
Ben Young
January 17, 2020