How to Measure Content Effectiveness
How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is…
Guide to Content Measurement
I’ve been a content marketer before it was even called that. Our platform measures content for hundreds of brands each year. And we get a sneak peek on what works and what doesn’t. There are a lot of…
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