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Tag: influencer measurement

how to measure
how to measure

How to Measure Content Effectiveness

How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is delivering a companies objective. And to deliver on that objective it needs reach and impact. To measure this combination, you need a content analytics platform (like Nudge) that provides you with the tools to measure content effectiveness. Continue reading

Ben Young
Ben Young
January 17, 2020
positive graph
positive graph

Guide to Content Measurement

Most marketers are measuring content wrong. Instead of challenging the team and putting a measurement in place, often teams just take what they’ve got. Rather than spending the time to get what they need. To create effective content day in, day out, teams need the fidelity to see really what’s working. With content, you can have the right idea, but the wrong write up. You can have the right write up but the wrong headline. That’s what separates the top… Continue reading

Ben Young
Ben Young
July 19, 2019