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Tag: influencer measurement

how to measure
how to measure

How to Measure Content Effectiveness

How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is delivering a companies objective. And to deliver on that objective it needs reach and impact. To measure this combination, you need a content analytics platform (like Nudge) that provides you with the tools to measure content effectiveness. Continue reading

Ben Young
Ben Young
January 17, 2020
positive graph
positive graph

Guide to Content Measurement

I’ve been a content marketer before it was even called that. Our platform measures content for hundreds of brands each year. And we get a sneak peek on what works and what doesn’t. There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. In this post we cover:– Back to basics–… Continue reading

Ben Young
Ben Young
July 19, 2019