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How to measure Influencer Marketing ROI
To understand return on investment of an initiative, whether it is influencer marketing or any other, you need to anchor it against what you were trying to achieve. Then you can compare, what you got against that. Often media agencies and brands are seeking cut through, that is reaching the unique audiences and contexts that influencers have created. Option 1: Contrast return against the alternatives To establish ROI, they want to compare against, what is the next best use… Continue reading
