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Tag: how to measure content

A guide to Content Marketing Analytics

Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing?What are the different types of content analytics?What considerations do you need to make when selecting content marketing analytics?… Continue reading

Ben Young
Ben Young
August 5, 2021
measuring marketing success
measuring marketing success

How to measure Content Marketing ROI

When Isaac Newton established the first law of motion, every action has an equal and opposite reaction, he probably didn’t have content marketing in mind. But it’s a useful thought to have in mind when thinking about return on investment.  Establishing ROI in three simple steps works like this: 1. You need to start with, what did we give the market, or what resources did we expend.  2. Identify to what end, what goals were you trying to… Continue reading

Ben Young
Ben Young
January 17, 2020