Success! How do we measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board…
The ultimate form of success is when you’re boss walks in, gives you a hi-five and a bonus! But to get there you do need to look at tangible metrics. How many people are reading or watching my content? Is…
Each year Cardinal Path (one of the world’s leading analytics agencies) releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…
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Tag: how to measure content marketing success