Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing? What are the different types of content analytics? What considerations do you need to make when selecting content… Continue reading
Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table – and how it is always layered up. It may be if you are struggling, you need to go back to basics and dust off your content marketing strategy. Then revisit the outcomes from your content efforts. But day to day,… Continue reading
The ultimate form of success is when you’re boss walks in, gives you a hi-five and a bonus! But to get there you do need to look at tangible metrics. How many people are reading or watching my content? Is that a meaningful number of people? Are they then taking the desired action, or is the content having the right impact on an audience? Because then, you are driving success. Continue reading
