How to measure Content Marketing ROI
When Isaac Newton established the first law of motion, every action has an equal and opposite reaction, he probably didnโt have content marketing in mind. But itโs a useful thought to have in mind when thinking about return on investment.ย Establishing ROI in three simple steps works like this: 1. You need to start with, what did we give the market, or what resources did we expend.ย 2. Identify to what end, what goals were you trying to… Continue reading
