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Tag: how to create a content strategy

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Content Marketing Strategy Example

Download our example and give it a go. It’s that simple. Here’s how you use it: Print it out. Fill it in.Take it to stakeholders, get their feedback.Adjust.Then chat with some peers, what do they think.Adjust.Then re-circulate with everyone. An effective content marketing strategy will make everyone’s jobs easier and ensure you are being productive and not just busy. Further reading on Content Marketing Strategy. Continue reading

Ben Young
Ben Young
January 17, 2020

Native Content Best Practices

Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn’t exist without the brand being present, it should feel natural for the end consumer to make the connection to the brand. A great example of this is a collaboration between Puma and Refinery29. Read our write up here. Content Length Half the battle is getting attention, once someone has decided to click on your content, look to hold it. Continue reading

Ben Young
Ben Young
July 25, 2016