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An effective content marketing strategy will make everyone’s jobs easier and ensure you are being productive and not just busy.ย The best strategy is the one you use. The simpler and clearer it is, the more effective it will be.ย Example One Page Content Strategy We have created a template, which you can use to help draft your content plan.ย Here’s how you use it: Copy it or Print it out. Fill it in. Take… Continue reading
Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldnโt exist without the brand being present, it should feel natural for the end consumer to make the connection to the brand. A great example of this is a collaboration between Puma and Refinery29. Read our write up here. Content Length Half the battle is getting attention, once someone has decided to click on your content, look to hold it. Continue reading
