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Tag: google seo

Does Google even need us?

What happens when Google doesn’t need you anymore? It’s still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search results. SparkToro estimates that in 2021 2/3 of searches do not go further than the search results page. When you consider things like GPT3, an AI that can create copy to fulfill… Continue reading

Ben Young
Ben Young
March 26, 2021

The first time Apple built a Search Engine

Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the time Apple launches a search engine? On HackerNews, an ex-Apple developer (jd20) shared how the first AppleBot was run. AppleBot being the program that goes out and builds an index of websites, captures metadata like topic,… Continue reading

Ben Young
Ben Young
March 17, 2021