This Week in Native Ads

This Week in Native Ads 1/18

Before your snowy weekend here’s the latest in native and content. ❄️   One big thing Tim Cook called on the FTC to help tidy up the use of our data. “The Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled […] Read More

by , January 18, 2019

Research Reports

The Visible Part of the Invisible Content – Disclosures

  Disclosures – When, Where, and How to Use Them Disclosures within advertising are to inform the readers that the content they’re about to read is an advertisement. Previously, Nudge created a whitepaper regarding disclosures and custom native ads, where the results were surprising. The most common disclosures were ineffective, readers seemed to indicate a banner […] Read More

by , March 22, 2016