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Tag: Forbes

This Week in Native Ads 6/28

One big thing Since last week there’s been a few more write-ups on Cannes (i.e. brand purpose hypocrisy at Cannes), not entirely sure what it was about this year which has struck a chord – but it has. This piece on the New York Times from Farhad Manjoo continues last week’s chat (that it’s all about the people you bump into), the global parties you’re not invited… Continue reading

Ben Young
Ben Young
June 28, 2019

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike audiences are informed up and shared with other advertisers. Why is this important now? With Google Chrome’s changes this week to privacy controls (mimicking Apple) and the ecosystem shifting more towards privacy. These signals provide EVEN… Continue reading

Ben Young
Ben Young
May 10, 2019