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Tag: Distribution insights

Beauty Research Report, Branded Content
Beauty Research Report, Branded Content
Reports

Beauty Industry, Branded Content Report

  In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our best practices and we hope you’ll find some inspiration in them.   Key Metrics The most valuable indicators of successful campaigns are Attention Minutes, Engagement, Avg. Scrolled and Earned… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 19, 2018
Travel Research Report, Branded Content
Travel Research Report, Branded Content
Reports

Travel Industry, Branded Content Report

  At Nudge we regularly explore our data for new insights and best practices to share with clients so they can better plan for and manage Content campaigns.   In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 4, 2018
Nudge product update
Nudge product update
Product Updates

Nudge Product Update 5/9

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, May 2018     New Feature: Distribution Insights   Nudge now has advanced distribution insights, allowing you to optimize your paid distribution by scroll, bounce and attention. Use our tags to split traffic out by Publisher, Placement & Creative. Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 9, 2018
Reports

On Earth Day, Consumers Spend 89% Longer on Articles

  Earth Day is the world’s largest environmental movement and brands have been showing their support over the past few years.   In this piece, we look at some of our favorite environment-based campaigns.   We also share insights, backed by Nudge data, on the best performing content formats, which distribution channels to back, and the most impactful time of day for distribution (split by devices) for Earth Day. Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 18, 2018
Super Bowl 2018, branded content
Super Bowl 2018, branded content
Reports

Super Bowl | Ad Predictions, Content Formats & Distribution Insights

  Post Summary: The Top Performing Content Formats Best Time of Day to Drive Traffic, by Device 7 Super Bowl Campaigns Ad Predictions, Super Bowl ’18 Methodology   The Super Bowl is coming up later this week, and without advertising, Super Bowl would be like Donald Trump without a tan…   …Impossible.   As you may know, we have a tremendous wealth of data here at Nudge, and this… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 31, 2018