Edition #280 Brand Balance Sheets, 5/8
One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. โThe roughly $40 billion app-install market was โlikely the most material contributor this quarterโ to social media ad spend, according to Morgan Stanley analysts.โ And why not, with attention up and cost per clicks down, it's a perfect storm. By my calculations,โฆ Continue reading
