This Week in Native Ads

This Week in Native Ads 3/1

  The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the publishing/broadcasting group. This is much more common in Europe.   The deal was for […] Read More

by , March 1, 2019

This Week in Native Ads

This Week in Native Ads 8/17

  Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together.   One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not […] Read More

by , August 17, 2018