Partner won’t support DCM trackers?
In a first-party, privacy-centric world, these issues are popping up more and more – marketers unable to track their activity. As a marketer, you can’t be investing without solid established measurement. Why wouldn’t some folks want DCM click trackers? Cautious around inappropriate use by other agencies/brands. Easier to say a blanket no. Not covered in contract. Transparency. Use of traffic which can slip past IVT partners. Changes in browser support (away from third party cookies) What solutions are there? First… Continue reading
