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Tag: Contently

making the case for content in uncertain times
making the case for content in uncertain times

This Week in Native Ads 4/3

Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community, COVID causes and insights sessions. One big thing This tweet stream from Alex Russell caught my eye – on mobile CPUs and the performance inequality gap. The outtake is that the cheapest high… Continue reading

Ben Young
Ben Young
April 3, 2020
building-a-robot
building-a-robot

This Week in Native Ads 3/29

Digital Content NewFronts is coming up, if readers have invites, would love to join a couple more sessions. ๐Ÿ™‚ One big thing There were a lot of smirks this week about Apple News+. But Apple is smart, especially at research and consumer segmentation. There will be more than enough people who donโ€™t presently subscribe to anything, that bat away subscription notifications, who will be interested. Like HBO you just need three or four titles to… Continue reading

Ben Young
Ben Young
April 3, 2019
Joe Lazauskas, Head of Content Strategy at Contently
Joe Lazauskas, Head of Content Strategy at Contently

Interviewing Joe Lazauskas, Head of Content Strategy, Executive Editor at Contently

  Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book The Storytelling Edge: How to Transform Your Business and a regular keynote speaker at several major industry conferences.   In this interview, we cover: Joe’s creative process. How to produce quality content at scale. How writing a book changed Joe’s approach to creating content. What Joe’s day… Continue reading

Gustaf Stenlund
Gustaf Stenlund
December 3, 2018