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Tag: content to commerce

measuring marketing success
measuring marketing success

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table – and how it is always layered up. It may be if you are struggling, you need to go back to basics and dust off your content marketing strategy. Then revisit the outcomes from your content efforts.  But day to day,… Continue reading

Ben Young
Ben Young
January 17, 2020