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Tag: content return on investment

how to use digital media analytics to improve roi
how to use digital media analytics to improve roi

Why Marketers Need Digital Media Analytics to Improve ROI

Digital media, otherwise known as ‘content’, can be created, seen, modified, and shared online. Examples of digital media formats include podcasts, video games, videos, websites, social media, and online advertising. By using digital media analysis software, you have the ability to observe, report, and improve your digital media campaigns. You obtain insight into what content performs well, where you’re reaching people, which channels have the best engagement, and what your audience’s conversion journey is. If you’re able to figure out… Continue reading

Ben Young
Ben Young
February 24, 2021
positive graph
positive graph

Guide to Content Measurement

I’ve been a content marketer before it was even called that. Our platform measures content for hundreds of brands each year. And we get a sneak peek on what works and what doesn’t. There are a lot of posts covering content ROI and measurement. But most are outdated πŸ™ and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. In this post we cover:– Back to basics–… Continue reading

Ben Young
Ben Young
July 19, 2019