Strategy & Tactics

How Brands in the Food & Drink Industry Can Create Engagement on Social Media

Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we’ve made a few findings on what type of content that works better than others and why. One conclusion is that Pinterest is a social media […] Read More

by , March 2, 2016

Strategy & Tactics

How Content Marketing Hubs Win in the Alcohol Industry

What is a content marketing hub? A content marketing hub is an online destination, owned by brands, where the brands act like publishers. The content is in some way related to the brand and organized around a specific topic. Usually, the content comes from a combination of authors, is often non-promotional, and it can be […] Read More

by , February 12, 2016