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How Nudge Enables Content Sales Teams
At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace. Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy. Publishers need to meet clients’ demand for a proof of performance before they invest. Pressure mounts on publishers to provide advertisers with fool-proof/original… Continue reading
