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Tag: CMO

The Chief Marketing Officer role is forever evolving, see the latest mentions, data and insight in to how CMOs are adapting to the market and emerging media.

Ps: Smart CMOs use Nudge :) to improve their ROI.

attention
attention

This Week in Native Ads 3/13

We're hearing more people are WFH, if you've got time for a 30 minute coffee over screen share, Gustaf would still love to chat. He is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Much appreciated. ? A lot of info is flying around about Covid, Noah put together a simple verified list about it in an… Continue reading

Ben Young
Ben Young
March 13, 2020
Geoff Schiller Popsugar
Geoff Schiller Popsugar

This Week in Native Ads 8/2

We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a conversation about trends, best practices, what we are seeing in the market and even do some trouble shooting for your brand and how it is communicating through content. Simply use the link below, pick a time, and we will get… Continue reading

Ben Young
Ben Young
August 2, 2019
David Berkowitz
David Berkowitz

An interview with marketing whizz, David Berkowitz

David Berkowitz has extensive experience on both the brand and the sell side, having worked at organizations such as eMarketer, 360i, Sysomos and Story Hunter. Today, David’s consulting through his Serial Marketer practice, helping agencies, media companies, and tech startups on everything from marketing, business development, corporate strategy, to innovation. David Berkowitz has written over 500 articles, spoken at more than 300 events, developed marketing strategies for Fortune 500 brands, and guest-lectured at universities like Yale, Rutgers, and MIT. Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 8, 2019