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This Week in Native Ads 8/9

One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality. In other markets people are a lot more practical, I do this to get X or Y. Here the value chains are bigger. So they’re trying to help move the needle on that component. It’s good and bad. For emerging… Continue reading

Ben Young
Ben Young
August 9, 2019
Buzzfeed employees work at the company's headquarters in New York
Buzzfeed employees work at the company's headquarters in New York

This Week in Native Ads 1/11

We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about. One big thing I don’t buy the post advertising narrative but Derek Thompson digs in to some of the challenges the industry is facing as it evolves in his piece: Post Advertising Future. Advertising is a healthy… Continue reading

Ben Young
Ben Young
January 11, 2019