Home Breadcrumb Tag: branded content ROI

Tag: branded content ROI

How to measure content marketing ROI

Content marketing creates tangible outputs for your business, it helps engage existing and future customers and leaves them changed, such that they are informed, educated or entertained. And are now more aware of your offering. To measure the return on…

Ben Young
Ben Young
January 17, 2020

This Week in Native Ads 12/6

Next week I’m hosting some drinks for smart folks in the sports media industry. LMK if you’d like to join us. Informal, small group. I shared my top books of 2019, what were yours? One big…

Ben Young
Ben Young
December 6, 2019

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a…

Ben Young
Ben Young
January 29, 2019

Guide to influencer content marketing

An introduction to influencer marketing Influencer marketing is using amateur, semi-professional or professional content creators who have built their own audience of influence to help drive your marketing objectives. The fact that it spans such a range of ‘influence’ can…

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020

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