Nudge

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes.   Getting to content that is consumed, is the hard part. More on that below.   Before we indulge in this post, there are a few provisos I need to give.   These are, level setting, branded content can […] Read More

by , January 29, 2019

Strategy & Tactics

How to Measure Branded Content Success

Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. 1) How many people did I reach 2) What was the quality of that reach? 3) What did they do next? Our approach at Nudge, is to help simplify your job, we […] Read More

by , February 4, 2016