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Branded Content Glossary
An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand. Branded content, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. Custom content, describes content that has been paid for by a brand and created in collaboration with them. Disclosure, the… Continue reading
