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Tag: branded content analytics

Native Advertising Analytics

Native advertising analytics enables advertisers to see what impact their ad campaigns are having. There are specialist tools which focus on each part of the journey. Upper funnel tools help see how long the ad was in view, and the frequency and CTR. Then down funnel, looking at the post-click engagement, like scroll, attention and conversion rate. Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites… Continue reading

Ben Young
Ben Young
February 18, 2016