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This Week in Native Ads

This Week in Native Ads 8/23

One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high and low risk assets. It seems in a digital world, the middle is being squeezed out. If it’s sizable, it becomes a portfolio item in a bigger company. Otherwise its small and niche. As it relates to readers, it seems… Continue reading

Ben Young
Ben Young
August 23, 2019
This Week in Native Ads

This Week in Native Ads 7/19

One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model. Citing that the effort to filter and sign on advertisers was high and that it could be swapped to investing more in the content. A brief week later he changed tacts, his fans said they actually like the ads because… Continue reading

Ben Young
Ben Young
July 19, 2019