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eSports
eSports

This Week in Native Ads 8/23

One big thing Iโ€™ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high and low risk assets. It seems in a digital world, the middle is being squeezed out. If itโ€™s sizable, it becomes a portfolio item in a bigger company. Otherwise its small and niche. As it relates to readers, it seems… Continue reading

Ben Young
Ben Young
August 23, 2019

This Week in Native Ads 7/19

One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model. Citing that the effort to filter and sign on advertisers was high and that it could be swapped to investing more in the content. A brief week later he changed tacts, his fans said they actually like the ads because… Continue reading

Ben Young
Ben Young
July 19, 2019