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Tag: attitudinal metrics

How to Measure Brand Awareness

You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of awareness of your brand and then a post exposure awareness to identify how effective a communications and marketing campaign… Continue reading

Ben Young
Ben Young
February 19, 2016