Skip to content
Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood at Nudge data, we notice that consumers are spending 69% longer on quizzes during Valentine’s. Curious. For more insights, such as the best time of day to advertise during the Feast day of Saint Valentine, give our… Continue reading
One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas Obscura has branded content, the Airbnb investment will rapidly grow โaffiliate-likeโ revenue and book deals. Group Nine has tv/content deals with The Dodo, Facebook revenue with NowThis and then affiliate with Thrillist. As well as its first book deal with… Continue reading
