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Tag: advertising effectiveness

Access the latest news, research, data and insights on how to drive advertising effectiveness. With a particular focus on emerging media, content and native advertising. Use Nudge to improve your advertising effectiveness.

How to measure digital marketing effectiveness

Using a third-party specialist marketing analytics tool will enable you to measure your effectiveness. In particular, when marketers reference effectiveness, understanding benchmarks is helpful. Where am I sitting as an organization against my competitors? Because yes, you need to be…

Ben Young
Ben Young
January 17, 2020

How to squeeze more juice from the lemon

A post on maximizing every dollar of your content investments Nothing irritates me more than wasting time or money. Hence – Nudge. In 2017 Nudge measured 1000+ campaigns, each involving a different brand and content creator,…

Ben Young
Ben Young
April 11, 2018

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