Advertising Effectiveness of Google Accelerated Mobile Pages
Today Google Accelerated Mobile Pages (AMP)ย rolled out to the masses, you will start to see them in searches, indicated by this green thunderbolt. The beauty of this, is that Google is taking the initiative to help clean up the rest of the web, they are abstracting this layer on top. AMP is for content, what Business Listings are for the about pages on small business webpages. People want the information now. So, that’s great, why do advertisers care? Well, more… Continue reading