Ben Young
Ben Young
November 11, 2022

Marketing strategy is a plan of action to deliver on a companies objectives.

Elements of a marketing strategy include:

  • Current business objectives
  • Description of the plan to deliver on them
  • Milestones along the way
  • A budget and resources/partnerships required
  • Predicted results of the activity
  • The market environment
  • Current Trends
  • Data & insights on the customer, market and business