Conversions shows the amount of conversion actions taken by customers. Conversion rate, is the rate at which they convert. The former is helpful for seeing how many conversions have happened, and is that enough to be meaningful for the business goals. And the latter, is helpful to see how effective you are being at converted customers. Both metrics are invaluable in driving business goals. Without the, you would be flying blind.
Other conversion rate metrics which can be insightful are:
- Conversion by traffic source, and conversion by traffic source by device
- Conversion by geography
- Conversion by time of day
- Conversion by piece of content, or URL/internal source
Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.