Download the full report here. Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6… Continue reading
Branded Content & Native Advertising reports, stats and white papers.
We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018. Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend,… Continue reading
Earth Day is the world’s largest environmental movement and brands have been showing their support over the past few years. In this piece, we look at some of our favorite environment-based campaigns. Continue reading
Valentine’s Day is nearly upon us! Some people will look to spoil, others will want to be spoiled. Some will spend the day curled up on the couch eating crisps, wishing for the the day… Continue reading
Post Summary: The Top Performing Content Formats Best Time of Day to Drive Traffic, by Device 7 Super Bowl Campaigns Ad Predictions, Super Bowl ’18 Methodology The Super Bowl is coming… Continue reading
Something we pride ourselves on here at Nudge is our ability to analyze all of our rich data to spot the latest trends. More specifically post-click, behavioral data. This time, we set out to analyze how consumers consumption of content changes on Thanksgiving and Black Friday. We were able to do this by comparing the past week’s results against Nudge’s 2016 and 2017 benchmarks, i.e. macro trends vs specific holiday trends. Continue reading
Luxury advertisers have been slow to adapt to new technologies and advertising methods. For a long time, they’ve opted to stick with what they know; print placements in the ‘right’ magazines where they feel… Continue reading
At Nudge we create research reports into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your… Continue reading
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