Interviews

Interviewing Joe Lazauskas, Head of Content Strategy, Executive Editor at Contently

  Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book The Storytelling Edge: How to Transform Your Business and a regular keynote speaker at several major industry conferences.   In this interview, we cover: Joe’s creative process. How to produce quality content at scale. How […] Read More

by , December 3, 2018

Interviews

An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect

Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem.   Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy.   In this […] Read More

by , October 18, 2018

Interviews

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this […] Read More

by , September 20, 2018

Interviews

An interview with Financial Times’s Lexi Jarman on the State of Branded Content

Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry.   Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition, bridging three of FT’s most valuable assets – their editorial content, brand and audience, to […] Read More

by , June 25, 2018

Interviews

An interview with Nicholas Jackson, Creative Director and Branded Content Specialist

Nicholas Jackson is a Creative Director living in Brooklyn. His work is concentrated in branded content, interactive design, advertising and branding. Over his career Nick has worked with clients such as Philips, GE and Shell and worked for companies such as SapientNitro, The New York Times and The Washington Post. Today, Nicholas consults for brands, […] Read More

by , May 16, 2018

Interviews

An interview with Jeff Hull, the Effie-Winning Branded Content Specialist

  We spoke with Jeff Hull, Effie-winning CD/copywriter specializing in brand content.   Jeff has lengthy experience in brand-level video, events, digital, print and other platforms and has worked for a wide variety of clients including AT&T, Volvo Trucks, Anheuser Busch-Inbev, Raytheon, Chemours, the National Association of Realtors, Hilton Hotels and Resorts, Dell EMC and […] Read More

by , February 22, 2018

Interviews

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film […] Read More

by , February 13, 2018