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Category: Case studies

Branded Content & Native Advertising case studies.

The Atlantic
The Atlantic

Native Can Convert, Here’s How

A guide to native content success in partnership with The Atlantic.     Introduction   Native content is an emerging industry. With many brands leaving the experimentation phase and looking to scale their initiatives there is a greater emphasis on demonstrating success.   Nudge works with partners to delivery transparency and efficiency in content advertising, banners were a simpler paradigm for advertisers and content has introduced new challenges.   Read… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018
GE
GE

General Electric Case Study

Background   In August 2014, working with digital agency Barbarian, GE launched “Drop Science,” a music track produced by DJ Mathew Dear. The track sampled sounds from some of the world’s most powerful machines manufactured by GE. Accompanied by a YouTube video documentary, the track launched on SoundCloud, and both rapidly spread across the Internet and around the world.     From previous campaigns, Barbarian knew it faced a challenge not only in measuring… Continue reading

Ben Young
Ben Young
May 11, 2018
Don Julio
Don Julio

Don Julio Case Study

Background   In February, Protein ran a native advertising campaign across multiple publisher sites for advertiser Don Julio. The campaign incorporated three pieces of paid content on Design Milk, Lost At E Minor & FACT Magazine.   Our Objective   To provide a consistent measure of performance on the paid content across the three publishers.   What We Did   Nudge-powered share buttons were installed on each piece of sponsored content using a simple javascript… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018

Protein sees real time success with Nudge

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports. For the first time they had viewability on the earned impressions and virality of the content. They were able to clearly highlight which advertorial was the most effective from a media investment point of view at any… Continue reading

Mikaela Johansson
Mikaela Johansson
May 21, 2014