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Traditional bounce rate requires a user to click another page to not bounce. Yet in many circumstances if someone reads the content and hits the back button, that experience did its job.
Nudge bounce looks at how long or how far through the content they engage. If a user doesn’t engage and leaves within 5 seconds, it counts as a bounce. After all, you create experiences to engage, if it engages that shouldn’t count as a bounce.
This methodology gets recorded for each user, not just those that clicked another link. So that you get a far more precise view of engagement.
This is helpful for:
- Traffic optimization
- Content optimization
- Bot or fraud detection
This is part of our Guide to Bounce Rate.
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