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Archive: May 2024

Bringing attention metrics to earned media

Imagine a great press write up? But no one’s reading it?! Measuring what matters most, the rise of attention metrics in earned media. PR metrics have languished behind other parts of the media mix, which is why now is a right time to bring new metrics in, to help show how well they do. This post dives into how attention metrics show the impact & ROI of earned media. If an ad gets 2 seconds of attention (which in some… Continue reading

Ben Young
Ben Young
May 20, 2024

Google zero

Edition #449 When the Google tap finally turns off, growing brands authentically and a shout out. The solid theme in new stories this week are OpenAI, and Google and what it means for publishers. The joke is, expect everyone to launch or acquire their own Wordle, to help bring in the daily visitors. I’m not sure what to add (or what could really be added) other than the best way through change is straight through it. But I don’t… Continue reading

Ben Young
Ben Young
May 17, 2024

Hand wringing

Edition #447 On adtech twitter getting their knickers in a twist, Spotify and TIkTok?! And the battle for attention. Another super interesting week for developments, the marketplace feels very active, with lots happening. Musicly way back, became TikTok, and now with UMG and TikTok at odds, Spotify is launching TikTok-like clips. Last year it was rumored that they were going to launch something like this, but is there even a thought of they could chip away at TikTok’s share. Continue reading

Ben Young
Ben Young
May 3, 2024