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Edition #451 On how group chats have been a big plus in our digital social lives, the open internet is growing and branded condos? I liked this Twitter post on how good group chats are and how to run them. At this stage weโre all in a few, and I just liked the summary, as it highlighted the exact things the best group chats do. Including having sub-rooms or chats for specific topics, or the one or two folks… Continue reading
Edition #450 How can search get better when old content disappears, NewsCorp & OpenAI partner, and unlicensed music. As thunder rolls overhead here in NY, Iโm reviewing the stories this week. And the research on how much content disappears over time stands out, 38% of content from 2013 is no longer online. What that means is, every Google Search, is searching off an ever-changing index. And I think we know that, but we tend to think about how new… Continue reading
Imagine a great press write up? But no one’s reading it?! Measuring what matters most, the rise of attention metrics in earned media. PR metrics have languished behind other parts of the media mix, which is why now is a right time to bring new metrics in, to help show how well they do. This post dives into how attention metrics show the impact & ROI of earned media. If an ad gets 2 seconds of attention (which in some… Continue reading
Edition #449 When the Google tap finally turns off, growing brands authentically and a shout out. The solid theme in new stories this week are OpenAI, and Google and what it means for publishers. The joke is, expect everyone to launch or acquire their own Wordle, to help bring in the daily visitors. Iโm not sure what to add (or what could really be added) other than the best way through change is straight through it. But I donโt… Continue reading
Edition #447 On adtech twitter getting their knickers in a twist, Spotify and TIkTok?! And the battle for attention. Another super interesting week for developments, the marketplace feels very active, with lots happening. Musicly way back, became TikTok, and now with UMG and TikTok at odds, Spotify is launching TikTok-like clips. Last year it was rumored that they were going to launch something like this, but is there even a thought of they could chip away at TikTokโs share. Continue reading
Group chats