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Edition #442 Agencies restricting AI use in contracts, LinkedIn goes TikTok? And the traffic firehose isn’t coming back. Amidst news about Accenture booking an insane amount of GenAI projects, AdAge shared how advertisers are placing more restrictions on their partners when it comes to AI in their work. Which makes sense, remove that risk by specifying in the contract. Am I surprised? Not really, I can see easier to say blanket no, and remove the risk, then over… Continue reading
Edition #441 Dull advertising, overexposure and the space economy. Overexposure and dull ads. Two topics that don’t come up often but are in this weeks note. Edward Cotton shared: “Working with System1 data, Adam showed that 75% of ads in System 1’s US database could be classified as dull, doing the math to calculate how many $ are being wasted, he emerged with the figure of $46 billion.“ His takeaway was that it “fires off a warning to those… Continue reading
Edition #440 Even sandwich shops need adtech? Tailoring with Monocle and music videos are back. The week before last was the grand opening of a new sandwich shop around the corner. I learnt about it, by cycling past, and saw them taking a grand opening sign being taken in. Then that Friday, on Threads, I follow @nyc_forfree, which announced that yes indeed it was opening, and they were offering free sandwiches that day! It was torrential with rain. Continue reading
Edition #439 Learning to ride again, predictions and Ikeas wonderful partnership with Annie Leibovitz. I’ve been teaching my eldest to ride a bike, which is pure joy. And we’re at the part where you feel they have the balance, so let go at the back of the bike, and off they go for a bit. And each time just trying to extend and getting a bit further. You’re getting that intuitive feel, and go! This got me thinking… Continue reading
Edition #438 LVMH launches a brand entertainment division, adtech surveillance, AI rights on platforms. This week Wired has a couple of stories about Adtech being used to triangulate folks and a small Iowa newspapers domain being acquired and hijacked with AI content. The former capitalizing on the excess data from every ad auction. Turns out even if you lost the auction you could still get the data, so firms have packaged this up and sold it. Continue reading
AI contracts