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Archive: Aug 2023

Branded Content, Native Advertising

Measuring sponsored content

Sponsored content plays a vital role in the media mix. But often requires nuance in measuring it, determining its success and ROI to the campaign. To measure sponsored content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the sponsored content. Example of a sponsored content dashboard collecting data & insights.   Getting access to the data in real time means advertisers can adjust media mix… Continue reading

Ben Young
Ben Young
August 25, 2023
Analytics, Branded Content

Measuring custom content

Custom content is by definition custom and hard to put into a regular bucket. Yet it provides a vital role in any advertising campaign. The custom parts can be the home, or the hub, or help fill gaps in the media plan. To measure custom content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the custom content. Example of a custom content dashboard collecting data &… Continue reading

Ben Young
Ben Young
August 25, 2023
Commentary

Mythbusters

Edition #413 Brand partnerships, Threads meets the open web and a new entrant into adtech? Hint its Sports. A tid bit from the MediaMath sale was that Sports Genius had also bid. A sports data company coming into advertising, or exploring ways to do it. Makes sense. Another in the trend of verticalized solutions. Threads opened up to the web, it feels funny that this was such a demand, but the web/desktop is where a lot… Continue reading

Ben Young
Ben Young
August 25, 2023
Commentary

Zeal

Edition #412 On Disneys zeal for creating too much content, MrBeast & Puck raises $10m. Our thoughts go out to anyone affected by the fires in Maui. This week I answered a few questions for Attention Matters, thanks to Matt for pulling it together. Stories index a bit more towards streaming this week, with the recent earnings. But it is summer so things are a bit quieter for a few more weeks. The Paramount commentary was good,… Continue reading

Ben Young
Ben Young
August 11, 2023
Commentary

Brandformance

Edition #411 TikTokโ€™s brandformance, static posts, Idris Elba and have you seen the Cheech & Chong ads? This week from a train, going through the longest tunnel in Europe – Gotthard Base Tunnel. Weโ€™ve had a lot of earnings recently, Alphabet, Meta, Uber. And it seems optimism is up for the second half of the year. At least when it comes to advertising. Uber, now profitable, has expectations of exceeding $1b/year in ad sales in… Continue reading

Ben Young
Ben Young
August 4, 2023