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Edition #284 George Floyd Response
Edition #284 George Floyd Response
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. . . It’s not that we signed an open letter, or that Twitter & Google showed support, or the multitude of brands… Continue reading
Anatomy of bots: how we saved a major tech company from paying seven figures for fraudulent traffic
We hear a lot about bot fraud and fake traffic. There are astounding numbers and when the money is being paid for a brand budget but being lost to these bad actors, you can be sure there’s no significant business growth coming from it. It is essential to take this beyond the headlines, from abstraction and dive into what is happening here. Following is a vivid example of a bot campaign in action, with one of our clients. All names… Continue reading