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Digital marketing has in recent years created higher expectations for both customers and employees due to all the different ways they can be reached. Social media plays a big part in this along with the fact that people more or less carry a mobile device on their person at all times. Studies have shown that people pick up their phones 150 times per day, and emails are checked 30 times per hour. With all that content going around the internet,… Continue reading
The following is a summary of both general content marketing tips and on specific platforms; it will be especially helpful if you’re at the beginner stage within your content marketing strategy! General starting tips for content marketing: Stop selling – Give your readers information they want and need. Solve a problem – Figure out what your potential customers are searching for and help them solve that problem. Cross-devices… Continue reading
Twitter Lead Generation cards are used for generating leads, as the name suggests, and after a bit of tweaking they have been working great for us. The cards work best when linked to your CRM software, so you can set and forget (There are instructions on the Twitter Ads page about how to link this). 1. The Plan With a standard Tweet, you only have a small amount of space to communicate your message. The… Continue reading
Mobile is a fantastic platform for marketers to connect with their selected target audience, if utilized properly. When a customer is using a smartphone and is ready to shop on your site, make sure it’s a smooth process. If the website isn’t optimized for a mobile platform, the customer has to go through an annoying process where s/he needs to zoom, click and undergo the difficulty of filling out a credit card form. Then it’s likely that s/he might leave… Continue reading
Visual Storytelling – Why use it?
